Juhi Gupta

Yes On R
Reform LA Jails

︎ Skills: Creative Strategy, Print/Graphic Design
︎ Tools: Adobe Illustrator, Adobe InDesign

︎ Impact: Passed with 73% of the vote

I was the lead designer for Reform LA Jails’ seminal campaign Yes on R, a landmark ballot measure that passed in 2020 and increased oversight of the notorious LA County Sheriff’s Department. I worked directly with celebrities from Natalie Portman to John Legend to design custom endorsement graphics for social media.

Reform LA Jails is a coalition of Angelenos, community leaders, businesses, and organizations fighting for criminal justice reform.


© Juhi Gupta, 2024
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