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Music + Nightlife Highlights
SF/ARTS
20242025 



︎ Skills: Curation, Networking, Editorial
︎ Impact: 40K+ readers


I curate the Music and Nightlife Highlights for SF/Arts, publishing bimonthly recommendations on local performances and evening events across the Bay Area.

SF/ARTS has a readership of~50,000, is distributed in digital and print, and is an insert in the New York Times Sunday issue in the Bay Area.

Read the March/April 2025 issue here ︎︎︎


Golden Gate Park
Third Place Zine



︎ Skills: Research, Feature Writing
︎ Impact: Represented SF parks in a NYC zine ︎


Inspired by the legendary Herb Caen, I wrote two essays for Third Place Zine’s inaugural issue, Parkscapes. My work traces the history and trajectory of two notable features of Golden Gate Park: the Waller Skate Park and the 6th Avenue Roller Rink.

Based in New York City, Third Place Zine explores design, the built environment, and the people who inhabit and curate it.

Read the full piece here ︎︎︎


Flower Piano
SF/ARTS




︎ Skills: Research, Interviews, Feature Writing
︎ Impact: 40K+ readers


I wrote my first article for SF/ARTS on Flower Piano, a beloved summer musical celebration in SF Botanical Gardens. I interviewed artist and pianist Dean Mermell about the foggy, cliffside origins of this quirky, classically San Francisco event.

SF/ARTS has a readership of~50,000, is distributed in digital and print, and is inserted in all New York Times papers in the Bay Area.

Read the full piece here ︎︎︎


Dancing in the Street
The San Franciscan




︎ Skills: Ethnography, Interviews, Feature Writing
︎ Impact: A barista in Seattle recognized Plum from reading my piece ︎

I wrote a full-length feature for local magazine The San Franciscan on the vibrant San Francisco music scene, interviewing three local bands: Hit Me Harold, Medscool, and Plum. The feature was published in print and online in the Summer/Fall 2022 issue.

The San Franciscan is an independent magazine that celebrates the diverse subcultures of San Francisco and the Bay Area. 

Read the full piece here ︎︎︎


Old Friends/New Friends
Creativity Explored




︎ Skills: Brand Design, Content Strategy
︎ Tools: Adobe Illustrator, Adobe InDesign


Old Friends/New Friends
was an exhibition celebrating Creativity Explored’s 40th anniversary at the end of 2023, curated by Natasha Boas. The exhibition told the tale of San Francisco’s artistic Mission District as a rhizome, exploring the connections between the fabled Mission School and the many Creativity Explored artists that came after. I worked with illustrations by artist Barry McGee to create the exhibition logo.



© Juhi Gupta | 2025
Thanks for visiting my portfolio! ︎