Writing  ︎︎   Design  ︎︎  Strategy
Art  ︎︎  Photography  ︎︎  DJ

Event Posters


︎ Role: DJ, Designer, Illustrator, Event Producer
︎ Tools: Adobe Illustrator, ProCreate
︎ Impact: Contributing to a local music scene ︎

I DJ under the moniker Lil Sur, and often design posters for electronic, ambient, and rock shows around the Bay Area.

Listen to my mixes here ︎︎︎

Sounds of California: Bayview
Alliance for CA Traditional Arts


︎ Role: Content Developer, Editor, Communications Strategist
︎ Skills: Copy Writing and Editing, Video Editing, Graphic Design
︎ Impact: 📣 Amplifying the voices and histories of a historically underserved San Francisco neighborhood


Beginning in 2023, I worked extensively on content development and communications for the  release of Sounds of California: Bayview—a bilingual digital archive launched in 2025 by the Alliance for California Traditional Arts (ACTA) that honors the cultural life of San Francisco’s Bayview-Hunters Point.

My contributions included:

〰️ Editing and refining nine oral history interviews with Bayview culture bearers, assisted by AI
〰️ Copy-editing and shaping web content for clarity, accessibility, and cultural sensitivity
〰️ Designing visual assets and executing a multi-platform media rollout (social, video, web)
〰️ Supporting the development of site architecture and thematic tagging strategies to improve user experience

Sounds of California: Bayview captures themes of migration, immigration, and home through the music and voices of Bayview-Hunters Point and nearby Bay Area communities. In collaboration with community organizations, artists, and residents, the collection includes rich oral histories from Bayview’s artist-activists, a commissioned video essay on Bayview’s history, neighborhood fieldwork, and recordings from a 2018 concert at the Bayview Opera House.

Explore the microsite ︎︎︎


2025 Calendar



︎ Skills: Graphic Design, Illustration, Collage, Riso Printing, Project Management
︎ Impact: So many more people wanted calendars than I anticipated!

I completed a long-standing goal of mine in 2024: designing a calendar! Each month’s design only uses photos taken in San Francisco in that month over the last two years. I only printed 30 calendars this year as gifts, but they were in such high demand that I will be sure to print more to sell next year.

Printed by Friends and Neighbors, a risograph studio in the Inner Richmond neighborhood of San Francisco.

See the full calendar ︎︎︎


End of Year Campaign
Alliance for CA Traditional Arts


︎ Skills: Editorial Writing, Campaign Strategy, Graphic Design
︎ Impact: ✨ Supported year-end fundraising by celebrating cultural traditions


I conceived and led an end-of-year media campaign at ACTA, highlighting the seasonal practices of grantees from the Taproot Fellowship, the Apprenticeship Program, and Sounds of California. I interviewed Japanese koto musician Shirley Kazuyo Muramoto and wrote a feature on her Japanese New Year traditions, coordinated additional artist interviews, and designed complementary social graphics. The campaign was promoted across ACTA’s social channels and in a bilingual holiday e-card as part of our year-end fundraising strategy.

The Alliance for California Traditional Arts (ACTA) promotes and supports ways for cultural traditions to thrive now and into the future by providing advocacy, resources, and connections for folk and traditional artists and their communities.

Read my feature on Shirley Kazuyo Muramoto ︎︎︎


Black Lives Matter


︎ Role: Graphic Designer
︎ Tools: Canva
︎ Impact: 3.4M followers

I have worked as a designer and creative strategist for many organizations fighting for abolition, a cause close to my heart. Through this long-standing work, I routinely design social media graphics for the official instagram account for Black Lives Matter.

Black Lives Matter is an advocacy organization founded in 2013 with the goal of building local power to intervene in violence inflicted on Black communities.

© Juhi Gupta | 2025
Thanks for visiting my portfolio! ︎