︎ Role: Content Developer, Editor, Communications Strategist
︎ Skills: Copy Writing and Editing, Video Editing, Graphic Design
︎ Impact: 📣 Amplifying the voices and histories of a historically underserved San Francisco neighborhood
Beginning in 2023, I worked extensively on content development and communications for the release of Sounds of California: Bayview—a bilingual digital archive launched in 2025 by the Alliance for California Traditional Arts (ACTA) that honors the cultural life of San Francisco’s Bayview-Hunters Point.
My contributions included:
〰️ Editing and refining nine oral history interviews with Bayview culture bearers, assisted by AI
〰️ Copy-editing and shaping web content for clarity, accessibility, and cultural sensitivity
〰️ Designing visual assets and executing a multi-platform media rollout (social, video, web)
〰️ Supporting the development of site architecture and thematic tagging strategies to improve user experience
Sounds of California: Bayview captures themes of migration, immigration, and home through the music and voices of Bayview-Hunters Point and nearby Bay Area communities. In collaboration with community organizations, artists, and residents, the collection includes rich oral histories from Bayview’s artist-activists, a commissioned video essay on Bayview’s history, neighborhood fieldwork, and recordings from a 2018 concert at the Bayview Opera House.
Explore the microsite ︎︎︎
︎ Skills: Copy Writing and Editing, Video Editing, Graphic Design
︎ Impact: 📣 Amplifying the voices and histories of a historically underserved San Francisco neighborhood
Beginning in 2023, I worked extensively on content development and communications for the release of Sounds of California: Bayview—a bilingual digital archive launched in 2025 by the Alliance for California Traditional Arts (ACTA) that honors the cultural life of San Francisco’s Bayview-Hunters Point.
My contributions included:
〰️ Editing and refining nine oral history interviews with Bayview culture bearers, assisted by AI
〰️ Copy-editing and shaping web content for clarity, accessibility, and cultural sensitivity
〰️ Designing visual assets and executing a multi-platform media rollout (social, video, web)
〰️ Supporting the development of site architecture and thematic tagging strategies to improve user experience
Sounds of California: Bayview captures themes of migration, immigration, and home through the music and voices of Bayview-Hunters Point and nearby Bay Area communities. In collaboration with community organizations, artists, and residents, the collection includes rich oral histories from Bayview’s artist-activists, a commissioned video essay on Bayview’s history, neighborhood fieldwork, and recordings from a 2018 concert at the Bayview Opera House.
Explore the microsite ︎︎︎
︎ Skills: Brand Design, Content Strategy
︎ Tools: Adobe Illustrator, Adobe InDesign
Figuratively Speaking was an exhibition at the Creativity Explored gallery in spring of 2023, curated by art critic Hilton Als of The New Yorker. I developed the logo for the show in consultation with him, and created a postcard and graphics to promote the show based on the late artist Douglas Sheran’s work.
Creativity Explored is a studio and gallery in San Francisco that partners with 150+ artists with developmental disabilities to support their creative careers.
︎ Skills: Brand Design, Content Strategy
︎ Tools: Adobe Illustrator, Adobe InDesign
The Mail Art Club 2.0 was an exhibition at Minnesota Street Project in the spring of 2023, featuring three years of mail art from the Mail Art Club, a collaborative project involving artists from Creativity Explored. I designed a graphic identity for the exhibition based on previous Mail Art Club exhibitions.
︎ Tools: Adobe Illustrator, Adobe InDesign
The Mail Art Club 2.0 was an exhibition at Minnesota Street Project in the spring of 2023, featuring three years of mail art from the Mail Art Club, a collaborative project involving artists from Creativity Explored. I designed a graphic identity for the exhibition based on previous Mail Art Club exhibitions.
Creativity Explored is a studio and gallery in San Francisco that partners with 150+ artists with developmental disabilities to support their creative careers.
︎ Skills: Brand Design, Creative Strategy
︎ Tools: Adobe Illustrator
︎ Impact: Dismissal of charges against Tianna Arata
Tianna Arata was a young activist from San Luis Obispo arrested for peaceful demonstration in the wake of George Floyd’s murder. Like many other cases across the country, the SLO County District Attorney police department attemped to use the arrest of Tianna as and tactic of intimidation against protestors by charging her with ludicrous and outlandish offenses. I designed the branding for a grassroots rapid-response campaign to demand that the district attorney drop the charges against Tianna and her peers. After a successful community-led campaign, complete with social media toolkits, posters, and even a mobile billboard, the California Attorney General's Office finally dismissed nearly all the charges against Tianna.
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︎ Tools: Adobe Illustrator
︎ Impact: Dismissal of charges against Tianna Arata
Tianna Arata was a young activist from San Luis Obispo arrested for peaceful demonstration in the wake of George Floyd’s murder. Like many other cases across the country, the SLO County District Attorney police department attemped to use the arrest of Tianna as and tactic of intimidation against protestors by charging her with ludicrous and outlandish offenses. I designed the branding for a grassroots rapid-response campaign to demand that the district attorney drop the charges against Tianna and her peers. After a successful community-led campaign, complete with social media toolkits, posters, and even a mobile billboard, the California Attorney General's Office finally dismissed nearly all the charges against Tianna.
︎ Skills: Creative Strategy, Print/Graphic Design
︎ Tools: Adobe Illustrator, Adobe InDesign
︎ Impact: Passed with 73% of the vote
︎ Tools: Adobe Illustrator, Adobe InDesign
︎ Impact: Passed with 73% of the vote
I was the lead designer for Reform LA Jails’ seminal campaign Yes on R, a landmark ballot measure that passed in 2020 and increased oversight of the notorious LA County Sheriff’s Department. I worked directly with celebrities from Natalie Portman to John Legend to design custom endorsement graphics for social media.
Reform LA Jails is a coalition of Angelenos, community leaders, businesses, and organizations fighting for criminal justice reform.