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From Kerala to California
Alliance for CA Traditional Arts


︎ Role: Digital Media Specialist
︎ Skills: Ghostwriting, Research, Cultural Storytelling, Graphic Design
︎ Impact: 🪷 Amplified the legacy of a South Indian dance tradition in the diaspora


I ghostwrote a feature article documenting Bay Area Kathakali master Roshni Pillai and her daughter Janhavi, based on site visit notes and follow-up interviews. I researched Kathakali’s history and aesthetics to weave a compelling narrative of cultural transmission across generations, and designed accompanying visuals for ACTA’s social media to extend the story’s reach.

The Alliance for California Traditional Arts (ACTA) promotes and supports ways for cultural traditions to thrive now and into the future by providing advocacy, resources, and connections for folk and traditional artists and their communities.

Read the feature ︎︎︎

© Juhi Gupta | 2025
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