Writing  ︎︎   Design  ︎︎  Strategy
Art  ︎︎  Photography  ︎︎  DJ

Event Posters


︎ Role: DJ, Designer, Illustrator, Event Producer
︎ Tools: Adobe Illustrator, ProCreate
︎ Impact: Contributing to a local music scene ︎

I DJ under the moniker Lil Sur, and often design posters for electronic, ambient, and rock shows around the Bay Area.

Listen to my mixes here ︎︎︎

Sounds of California: Bayview
Alliance for CA Traditional Arts


︎ Role: Content Developer, Editor, Communications Strategist
︎ Skills: Copy Writing and Editing, Video Editing, Graphic Design
︎ Impact: 📣 Amplifying the voices and histories of a historically underserved San Francisco neighborhood


Beginning in 2023, I worked extensively on content development and communications for the  release of Sounds of California: Bayview—a bilingual digital archive launched in 2025 by the Alliance for California Traditional Arts (ACTA) that honors the cultural life of San Francisco’s Bayview-Hunters Point.

My contributions included:

〰️ Editing and refining nine oral history interviews with Bayview culture bearers, assisted by AI
〰️ Copy-editing and shaping web content for clarity, accessibility, and cultural sensitivity
〰️ Designing visual assets and executing a multi-platform media rollout (social, video, web)
〰️ Supporting the development of site architecture and thematic tagging strategies to improve user experience

Sounds of California: Bayview captures themes of migration, immigration, and home through the music and voices of Bayview-Hunters Point and nearby Bay Area communities. In collaboration with community organizations, artists, and residents, the collection includes rich oral histories from Bayview’s artist-activists, a commissioned video essay on Bayview’s history, neighborhood fieldwork, and recordings from a 2018 concert at the Bayview Opera House.

Explore the microsite ︎︎︎


Music + Nightlife Highlights
SF/ARTS
20242025 



︎ Skills: Curation, Networking, Editorial
︎ Impact: 40K+ readers


I curate the Music and Nightlife Highlights for SF/Arts, publishing bimonthly recommendations on local performances and evening events across the Bay Area.

SF/ARTS has a readership of~50,000, is distributed in digital and print, and is an insert in the New York Times Sunday issue in the Bay Area.

Read the March/April 2025 issue here ︎︎︎


Celebrating Over 25 Years
Alliance for CA Traditional Arts



︎ Role: Content Developer, Project Coordinator
︎ Skills: Copywriting · Archival Research · Web Content Strategy · Project Management
︎ Impact: 📖 Preserving and amplifying 25+ years of ACTA’s legacy through a dynamic digital archive


Beginning in 2023, I played a key role in content development, archival research, and web coordination for Celebrating Over 25 Years—a bilingual microsite marking the Alliance for California Traditional Arts’ decades of work supporting traditional artists and cultural communities across California. The project centered on five narrative timelines and drew from oral histories, archival materials, and community contributions to reflect ACTA’s impact across themes such as cultural sustainability, health equity, public engagement, and field building.

My contributions included:

〰️ Writing and editing timeline narratives, web pages, and artist features
〰️ Conducting archival research and selecting relevant images
〰️ Consolidating grantee data into a master spreadsheet and developing an interactive Google Map
〰️  Coordinating closely with the web designer to ensure accessibility, visual cohesion, and 25th anniversary branding
〰️ Leading quality assurance processes, co-managing internal reviews with project stakeholders and ACTA leadership
〰️ Designing promotional graphics and supporting a year-long communications rollout across email and social platform
〰️ Supporting fine-detail production tasks, including upscaling archival assets, formatting content for web, and organizing internal documentation

Launched in 2025, ACTA’s Celebrating Over 25 Years microsite is a dynamic, user-friendly archive that documents the organization’s history since 1997 and uplifts the voices of grantees, partners, culture bearers, and staff who have shaped ACTA’s journey.

Explore the microsite ︎︎︎


Graphic Design
Alliance for CA Traditional Arts


︎ Role: Digital Media Specialist
︎ Impact: 🎨 Brought clarity and cohesion to ACTA’s visual presence across programs


A selection of graphics I designed as Digital Media Specialist at ACTA across various programs, including the flagship Living Cultures Grant Program and Apprenticeship Program. From social posts to event promotion to campaign visuals, this work supported storytelling and outreach across digital platforms.


The Alliance for California Traditional Arts (ACTA) promotes and supports ways for cultural traditions to thrive now and into the future by providing advocacy, resources, and connections for folk and traditional artists and their communities.


© Juhi Gupta | 2025
Thanks for visiting my portfolio! ︎