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<channel>
	<title>Juhi Gupta</title>
	<link>https://juhi.design</link>
	<description>Juhi Gupta</description>
	<pubDate>Tue, 08 Jul 2025 00:03:56 +0000</pubDate>
	<generator>https://juhi.design</generator>
	<language>en</language>
	
		
	<item>
		<title>Music/Nightlife Highlights</title>
				
		<link>https://juhi.design/Music-Nightlife-Highlights</link>

		<pubDate>Thu, 10 Apr 2025 06:19:58 +0000</pubDate>

		<dc:creator>Juhi Gupta</dc:creator>

		<guid isPermaLink="true">https://juhi.design/Music-Nightlife-Highlights</guid>

		<description>
	Music + Nightlife HighlightsSF/ARTS
	Writing
	2024,&#38;nbsp;2025, 2026




	

&#60;img width="1096" height="1714" width_o="1096" height_o="1714" data-src="https://freight.cargo.site/t/original/i/69a492cd4fab353a7bb664f103611be96ff8e05b72c623e8b0849b527a664b9b/Screenshot-2026-02-24-at-1.31.14PM.png" data-mid="245273283" border="0" data-scale="42" src="https://freight.cargo.site/w/1000/i/69a492cd4fab353a7bb664f103611be96ff8e05b72c623e8b0849b527a664b9b/Screenshot-2026-02-24-at-1.31.14PM.png" /&#62;
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	︎ Role: Staff Writer
︎ Skills: Curation, Networking, Editorial︎ Impact: 40K+ readersI curate the Music and Nightlife Highlights for SF/ARTS, publishing bimonthly recommendations on local performances and evening events across the Bay Area, with a focus on local rising talent and cultural art forms.
SF/ARTS has a readership of~50,000, is distributed in digital and print, and is an insert in the New York Times Sunday issue in the Bay Area.
Read the December/January 2026 issue here ︎︎︎
</description>
		
	</item>
		
		
	<item>
		<title>Native Basketweaving</title>
				
		<link>https://juhi.design/Native-Basketweaving</link>

		<pubDate>Tue, 08 Jul 2025 00:03:56 +0000</pubDate>

		<dc:creator>Juhi Gupta</dc:creator>

		<guid isPermaLink="true">https://juhi.design/Native-Basketweaving</guid>

		<description>
	Honoring the Art of Native California Basket Weaving
Alliance for CA Traditional Arts
	Writing
	2025



	&#60;img width="1711" height="1145" width_o="1711" height_o="1145" data-src="https://freight.cargo.site/t/original/i/989f5a6e19b83106b107ff9242ff169824c7bb5871ecccacdf9c1ad98c9258d8/0c1c9d59139c-IMG_1937.jpg" data-mid="235516570" border="0"  src="https://freight.cargo.site/w/1000/i/989f5a6e19b83106b107ff9242ff169824c7bb5871ecccacdf9c1ad98c9258d8/0c1c9d59139c-IMG_1937.jpg" /&#62;

Mentor Deborah McConnell (right) and apprentice Natalie Scott (left) hold up their in-progress Jump Dance baskets. Photo courtesy of the artists.


	︎ Role: Digital Media Specialist
︎ Skills: Feature Writing, Research, Cultural Storytelling︎ Impact: 🧺 Highlighted intergenerational Native California basketweaving traditions
I wrote an in-depth feature on Native Californian basketweaving in Hupa, Wukchumni, and Pomo communities. The piece follows three mentor-apprentice pairs from ACTA’s 2024 Apprenticeship Program as they pass down weaving techniques, traditional ecological knowledge, and cultural responsibility. Drawing from field interviews and program archives, the article showcases these thriving and essential art forms, and explores how traditional art exists in relationship to land, community, and self.

The Alliance for California Traditional Arts (ACTA) promotes and supports ways for cultural traditions to thrive now and into the future by providing advocacy, resources, and connections for folk and traditional artists and their communities.
Read the feature ︎︎︎
 
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		<title>Kathakali</title>
				
		<link>https://juhi.design/Kathakali</link>

		<pubDate>Mon, 19 May 2025 22:50:29 +0000</pubDate>

		<dc:creator>Juhi Gupta</dc:creator>

		<guid isPermaLink="true">https://juhi.design/Kathakali</guid>

		<description>
	From Kerala to CaliforniaAlliance for CA Traditional Arts
	Writing, Design
	2025



	
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&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/f30db211a17d36e735adfb4be3ac9399a590800c0b767073e9c1bcee3c5beb62/image008.jpg" data-mid="233431929" border="0"  src="https://freight.cargo.site/w/1000/i/f30db211a17d36e735adfb4be3ac9399a590800c0b767073e9c1bcee3c5beb62/image008.jpg" /&#62;

	︎ Role: Digital Media Specialist
︎ Skills: Ghostwriting, Research, Cultural Storytelling, Graphic Design︎ Impact: 🪷 Amplified the legacy of a South Indian dance tradition in the diaspora
I ghostwrote a feature article documenting Bay Area Kathakali master Roshni Pillai and her daughter Janhavi, based on site visit notes and follow-up interviews. I researched Kathakali’s history and aesthetics to weave a compelling narrative of cultural transmission across generations, and designed accompanying visuals for ACTA’s social media to extend the story’s reach.

The Alliance for California Traditional Arts (ACTA) promotes and supports ways for cultural traditions to thrive now and into the future by providing advocacy, resources, and connections for folk and traditional artists and their communities.
Read the feature ︎︎︎
 
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		<title>Event Posters</title>
				
		<link>https://juhi.design/Event-Posters</link>

		<pubDate>Thu, 10 Oct 2024 07:35:24 +0000</pubDate>

		<dc:creator>Juhi Gupta</dc:creator>

		<guid isPermaLink="true">https://juhi.design/Event-Posters</guid>

		<description>
	Event Posters
	Design
	2024,&#38;nbsp;2025 


	
&#60;img width="4500" height="5625" width_o="4500" height_o="5625" data-src="https://freight.cargo.site/t/original/i/36bf96588317061f1f5030bb7028319f85434100330787b1829ecd8a723e5bd8/mothers-day.png" data-mid="232821376" border="0"  src="https://freight.cargo.site/w/1000/i/36bf96588317061f1f5030bb7028319f85434100330787b1829ecd8a723e5bd8/mothers-day.png" /&#62;
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&#60;img width="1500" height="1972" width_o="1500" height_o="1972" data-src="https://freight.cargo.site/t/original/i/9e0cc87d28a8b4282e28cb31946a7c894ed8e3af9fdbad2af1f55b47293d49c0/garage2-01.png" data-mid="219510464" border="0"  src="https://freight.cargo.site/w/1000/i/9e0cc87d28a8b4282e28cb31946a7c894ed8e3af9fdbad2af1f55b47293d49c0/garage2-01.png" /&#62;

	 ︎ Role: DJ, Designer, Illustrator, Event Producer
 ︎ Tools: Adobe Illustrator, ProCreate
 ︎ Impact: Contributing to a local music scene&#38;nbsp;︎

I DJ under the moniker Lil Sur, and often design posters for electronic, ambient, and rock shows around the Bay Area.Listen to my mixes here ︎︎︎

</description>
		
	</item>
		
		
	<item>
		<title>Sounds of California: Bayview</title>
				
		<link>https://juhi.design/Sounds-of-California-Bayview</link>

		<pubDate>Thu, 24 Apr 2025 05:07:11 +0000</pubDate>

		<dc:creator>Juhi Gupta</dc:creator>

		<guid isPermaLink="true">https://juhi.design/Sounds-of-California-Bayview</guid>

		<description>
	Sounds of California: BayviewAlliance for CA Traditional Arts
	Writing, Design, Strategy
	2025



	
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	︎ Role: Content Developer, Editor, Communications Strategist
︎ Skills: Copy Writing and Editing, Video Editing, Graphic Design︎ Impact: 📣 Amplifying the voices and histories of a historically underserved San Francisco neighborhood 
Beginning in 2023, I worked extensively on content development and communications for the&#38;nbsp; release of Sounds of California: Bayview—a bilingual digital archive launched in 2025 by the Alliance for California Traditional Arts (ACTA) that honors the cultural life of San Francisco’s Bayview-Hunters Point.

My contributions included:

〰️ Editing and refining nine oral history interviews with Bayview culture bearers, assisted by AI〰️
Copy-editing and shaping web content for clarity, accessibility, and cultural sensitivity〰️
Designing visual assets and executing a multi-platform media rollout (social, video, web, blog)〰️
Supporting the development of site architecture and thematic tagging strategies to improve user experience

Sounds of California: Bayview captures themes of migration, immigration, and home through the music and voices of Bayview-Hunters Point and nearby Bay Area communities. In collaboration with community organizations, artists, and residents, the collection includes rich oral histories from Bayview’s artist-activists, a commissioned video essay on Bayview’s history, neighborhood fieldwork, and recordings from a 2018 concert at the Bayview Opera House.
Explore the microsite ︎︎︎
</description>
		
	</item>
		
		
	<item>
		<title>ACTA 25th Anniversary</title>
				
		<link>https://juhi.design/ACTA-25th-Anniversary</link>

		<pubDate>Fri, 25 Apr 2025 00:47:56 +0000</pubDate>

		<dc:creator>Juhi Gupta</dc:creator>

		<guid isPermaLink="true">https://juhi.design/ACTA-25th-Anniversary</guid>

		<description>
	Celebrating Over 25 Years Alliance for CA Traditional Arts
	Writing, Strategy
	2025



	
    



	︎ Role: Content Developer, Project Coordinator
︎ Skills: Copywriting · Archival Research · Web Content Strategy · Project Management︎ Impact: 📖 Preserving and amplifying 25+ years of ACTA’s legacy through a dynamic digital archive
Beginning in 2023, I played a key role in content development, archival research, and web coordination for Celebrating Over 25 Years—a bilingual microsite marking the Alliance for California Traditional Arts’ decades of work supporting traditional artists and cultural communities across California. The project centered on five narrative timelines and drew from oral histories, archival materials, and community contributions to reflect ACTA’s impact across themes such as cultural sustainability, health equity, public engagement, and field building.

My contributions included:
〰️ Writing and editing timeline narratives, web pages, and artist features〰️ Conducting archival research and selecting relevant images〰️ Consolidating grantee data into a master spreadsheet and developing an interactive Google Map〰️ &#38;nbsp;Coordinating closely with the web designer to ensure accessibility, visual cohesion, and 25th anniversary branding〰️ Leading quality assurance processes, co-managing internal reviews with project stakeholders and ACTA leadership〰️ Designing promotional graphics and supporting a year-long communications rollout across email and social platform〰️ 
Supporting fine-detail production tasks, including upscaling archival assets, formatting content for web, and organizing internal documentation


Launched in 2025, ACTA’s Celebrating Over 25 Years microsite is a dynamic, user-friendly archive that documents the organization’s history since 1997 and uplifts the voices of grantees,  partners, culture bearers, and staff who have shaped ACTA’s journey.
Explore the microsite ︎︎︎
</description>
		
	</item>
		
		
	<item>
		<title>ACTA graphics</title>
				
		<link>https://juhi.design/ACTA-graphics</link>

		<pubDate>Fri, 25 Apr 2025 01:19:15 +0000</pubDate>

		<dc:creator>Juhi Gupta</dc:creator>

		<guid isPermaLink="true">https://juhi.design/ACTA-graphics</guid>

		<description>
	Graphic DesignAlliance for CA Traditional Arts
	Design
	2024,&#38;nbsp;2025


	
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/dd6dabab073546cb038a1d42ffe6a4254ecdec3b8a419943033a3f26383744b5/image012.jpg" data-mid="231533987" border="0"  src="https://freight.cargo.site/w/1000/i/dd6dabab073546cb038a1d42ffe6a4254ecdec3b8a419943033a3f26383744b5/image012.jpg" /&#62;
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&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cc921e8c18a546da566420774ff698e313d104ab755e8f9b29cd15f2722fe6d0/image008.png" data-mid="231533988" border="0"  src="https://freight.cargo.site/w/1000/i/cc921e8c18a546da566420774ff698e313d104ab755e8f9b29cd15f2722fe6d0/image008.png" /&#62;
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&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2f5f2e0e9e147a732b24ae748ecb8f4a3a1d57d60a9d29dd444e522ea5a08a4f/image019.png" data-mid="231533967" border="0"  src="https://freight.cargo.site/w/1000/i/2f5f2e0e9e147a732b24ae748ecb8f4a3a1d57d60a9d29dd444e522ea5a08a4f/image019.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b9a10167c6a58132a455a1298b0aa0050c65b0541545f199c1ad1cb2ca9688d8/image004.png" data-mid="231533992" border="0"  src="https://freight.cargo.site/w/1000/i/b9a10167c6a58132a455a1298b0aa0050c65b0541545f199c1ad1cb2ca9688d8/image004.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c78465126a14a72bb5981c321edfd37cb5a2d26a66aa8d4ab57268c3fa1a54b4/image018.gif" data-mid="231533971" border="0"  src="https://freight.cargo.site/w/1000/i/c78465126a14a72bb5981c321edfd37cb5a2d26a66aa8d4ab57268c3fa1a54b4/image018.gif" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c31e6bc1d3569c3f1096c4a457c26f3b67d9ecbaee7c36c1a1d4c9beb275d75a/image026.jpg" data-mid="231533938" border="0"  src="https://freight.cargo.site/w/1000/i/c31e6bc1d3569c3f1096c4a457c26f3b67d9ecbaee7c36c1a1d4c9beb275d75a/image026.jpg" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d3f4d568ffa7f3736a32bc19e77d99a005b65c43d2da144ec2b69f5a93e93065/image015.jpg" data-mid="231533984" border="0"  src="https://freight.cargo.site/w/1000/i/d3f4d568ffa7f3736a32bc19e77d99a005b65c43d2da144ec2b69f5a93e93065/image015.jpg" /&#62;
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&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/098f7b897d817feccfce728240cfb7acd12c098ed1ce236aaeb7268b8d6abd26/image020.png" data-mid="231533959" border="0"  src="https://freight.cargo.site/w/1000/i/098f7b897d817feccfce728240cfb7acd12c098ed1ce236aaeb7268b8d6abd26/image020.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/54bfd92fb45c972ee93d4b91dbfc57aafd86c8aa2bdbd90280954901ddd0a23b/image003.png" data-mid="231533993" border="0"  src="https://freight.cargo.site/w/1000/i/54bfd92fb45c972ee93d4b91dbfc57aafd86c8aa2bdbd90280954901ddd0a23b/image003.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d92ca78eef042d62faffcbc0ad622278ac03af5e2db0c9158da73de61f6e6da1/image023.png" data-mid="231533950" border="0"  src="https://freight.cargo.site/w/1000/i/d92ca78eef042d62faffcbc0ad622278ac03af5e2db0c9158da73de61f6e6da1/image023.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6a6dc8ddf81e541477635ee6103e2b6d619909c6426ab02956a34ed974c26cd3/image021.jpg" data-mid="231533963" border="0"  src="https://freight.cargo.site/w/1000/i/6a6dc8ddf81e541477635ee6103e2b6d619909c6426ab02956a34ed974c26cd3/image021.jpg" /&#62;

	︎ Role: Digital Media Specialist︎ Impact: 🎨 Brought clarity and cohesion to ACTA’s visual presence across programsA selection of graphics I designed as Digital Media Specialist at ACTA across various programs, including the flagship Living Cultures Grant Program and Apprenticeship Program. From social posts to event promotion to campaign visuals, this work supported storytelling and outreach across digital platforms.

The Alliance for California Traditional Arts (ACTA) promotes and supports ways for cultural traditions to thrive now and into the future by providing advocacy, resources, and connections for folk and traditional artists and their communities.
</description>
		
	</item>
		
		
	<item>
		<title>Quetzal interview ACTA</title>
				
		<link>https://juhi.design/Quetzal-interview-ACTA</link>

		<pubDate>Fri, 25 Apr 2025 01:08:52 +0000</pubDate>

		<dc:creator>Juhi Gupta</dc:creator>

		<guid isPermaLink="true">https://juhi.design/Quetzal-interview-ACTA</guid>

		<description>
	An Interview with Quetzal FloresAlliance for CA Traditional Arts
   
	Writing
	2025



	
    
&#38;nbsp; &#38;nbsp; 


	︎ Role: Digital Media Specialist
︎ Skills: Interviewing, Feature Writing, Video Editing︎ Impact: ✊🏽 Documented the legacy of a cultural leader and organizerI conducted, wrote, and published a feature interview with Chicano musician and former ACTA Program Manager Quetzal Flores, reflecting on his contributions to arts-based restorative justice and cultural organizing  across the state. The piece was published on ACTA’s website as part of his farewell.

The Alliance for California Traditional Arts (ACTA) promotes and supports ways for cultural traditions to thrive now and into the future by providing advocacy, resources, and connections for folk and traditional artists and their communities.
Read the interview ︎︎︎
</description>
		
	</item>
		
		
	<item>
		<title>2025 Calendar</title>
				
		<link>https://juhi.design/2025-Calendar</link>

		<pubDate>Sun, 13 Apr 2025 18:09:04 +0000</pubDate>

		<dc:creator>Juhi Gupta</dc:creator>

		<guid isPermaLink="true">https://juhi.design/2025-Calendar</guid>

		<description>
	2025 Calendar
	Design
	2024



	

&#60;img width="4284" height="5712" width_o="4284" height_o="5712" data-src="https://freight.cargo.site/t/original/i/c8e47b7bd656bd0d22662a73727ad920b1c37397f2278dd47ef10010cfd704e8/IMG_8357.jpeg" data-mid="229743881" border="0" data-scale="65" src="https://freight.cargo.site/w/1000/i/c8e47b7bd656bd0d22662a73727ad920b1c37397f2278dd47ef10010cfd704e8/IMG_8357.jpeg" /&#62;
&#60;img width="3300" height="5100" width_o="3300" height_o="5100" data-src="https://freight.cargo.site/t/original/i/2b7ce64d7cfc133ceae2d7ee16de3529bc384a4c32872266cd2687fea234cb90/2025Cal-Procreate-Export_February.brightred.preview.jpg" data-mid="229743951" border="0"  src="https://freight.cargo.site/w/1000/i/2b7ce64d7cfc133ceae2d7ee16de3529bc384a4c32872266cd2687fea234cb90/2025Cal-Procreate-Export_February.brightred.preview.jpg" /&#62;
&#60;img width="3300" height="5100" width_o="3300" height_o="5100" data-src="https://freight.cargo.site/t/original/i/276d6d3d274733be870df12899ba855a6d89f38799bbd6f65d71523be2a5b079/2025Cal-Procreate-Export_March.grass.preview.jpg" data-mid="229743952" border="0"  src="https://freight.cargo.site/w/1000/i/276d6d3d274733be870df12899ba855a6d89f38799bbd6f65d71523be2a5b079/2025Cal-Procreate-Export_March.grass.preview.jpg" /&#62;
&#60;img width="3300" height="5100" width_o="3300" height_o="5100" data-src="https://freight.cargo.site/t/original/i/4a84bf1a9ae857ed87caf86b2ac157308b415cb941f1cbb38ed27417a00ec909/2025Cal-Procreate-Export_September.blue.preview.jpg" data-mid="229743953" border="0"  src="https://freight.cargo.site/w/1000/i/4a84bf1a9ae857ed87caf86b2ac157308b415cb941f1cbb38ed27417a00ec909/2025Cal-Procreate-Export_September.blue.preview.jpg" /&#62;

	︎ Skills: Graphic Design, Illustration, Collage, Riso Printing, Project Management︎ Impact: So many more people wanted calendars than I anticipated!I completed a long-standing goal of mine in 2024: designing a calendar! Each month’s design only uses photos taken in San Francisco in that month over the last two years. I only printed 30 calendars this year as gifts, but they were in such high demand that I will be sure to print more to sell next year.
Printed by Friends and Neighbors, a risograph studio in the Inner Richmond neighborhood of San Francisco.
See the full calendar ︎︎︎
</description>
		
	</item>
		
		
	<item>
		<title>EOY Campaign - ACTA</title>
				
		<link>https://juhi.design/EOY-Campaign-ACTA</link>

		<pubDate>Fri, 25 Apr 2025 01:38:14 +0000</pubDate>

		<dc:creator>Juhi Gupta</dc:creator>

		<guid isPermaLink="true">https://juhi.design/EOY-Campaign-ACTA</guid>

		<description>
	End of Year CampaignAlliance for CA Traditional Arts
	Writing,&#38;nbsp;Design
	2024



	
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3ee74b48cf1798d32ba9cf89d9a5fd0ef73c26f6614886966c9f24379de2dfd5/image012.png" data-mid="231534125" border="0" data-scale="67" src="https://freight.cargo.site/w/1000/i/3ee74b48cf1798d32ba9cf89d9a5fd0ef73c26f6614886966c9f24379de2dfd5/image012.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8b1e026b62d7cdcc1a98eb9fd5fef9fb88f99bfc3a85a3607ce040ea85e95a06/image011.png" data-mid="231534129" border="0" data-scale="78" src="https://freight.cargo.site/w/1000/i/8b1e026b62d7cdcc1a98eb9fd5fef9fb88f99bfc3a85a3607ce040ea85e95a06/image011.png" /&#62;
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&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e5d186f17e819187895398a22e8100e872eb17567ff8b7a5131c70b3f94c3e21/image005-2.png" data-mid="231534123" border="0"  src="https://freight.cargo.site/w/1000/i/e5d186f17e819187895398a22e8100e872eb17567ff8b7a5131c70b3f94c3e21/image005-2.png" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/63b31d684afd370cb9ebeb82d5c706844dd4596ec439dbbe6165b6248f7d183d/image013.png" data-mid="231534124" border="0" data-scale="85" src="https://freight.cargo.site/w/1000/i/63b31d684afd370cb9ebeb82d5c706844dd4596ec439dbbe6165b6248f7d183d/image013.png" /&#62;

	︎ Role: Digital Media Specialist
︎ Skills: Editorial Writing, Campaign Strategy, Graphic Design︎ Impact: ✨ Supported year-end fundraising by celebrating cultural traditionsI conceived and led an end-of-year media campaign at ACTA, highlighting the seasonal practices of grantees from the Taproot Fellowship, the Apprenticeship Program, and Sounds of California. I interviewed Japanese koto musician Shirley Kazuyo Muramoto and wrote a feature on her Japanese New Year traditions, coordinated additional artist interviews, and designed complementary social graphics. The campaign was promoted across ACTA’s social channels and in a bilingual holiday e-card as part of our year-end fundraising strategy.

The Alliance for California Traditional Arts (ACTA) promotes and supports ways for cultural traditions to thrive now and into the future by providing advocacy, resources, and connections for folk and traditional artists and their communities.
Read my feature on Shirley Kazuyo Muramoto ︎︎︎
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